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Customer Comments

“Steve Martin's session exceeded our expectations. It provided a very pertinent outside in view of our industry, the realities of the challenges that lay in front of us, and a call to action to build customer relationships. It incorporated techniques to improve our skills through the discovery of sales linguistics. The Tales from the Field top salesperson best practices panel provided an opportunity for the field to hear from their peers. It presented a number of important attributes of top sales people but also covered deals which are indicative to the success of our company - retention, upsell, and cross-sell. The feedback received from the sales meetings was overwhelmingly positive.”
Susan Wittmore, Marketing Director, Rocket Software

“Steve spent lots of hours of time up front between conference calls and interviews to understand our business and our go to market model. He customized his content for out meeting and group which is not typically seen today. Overall, a great message and delivery that the mark and resonated with our salespeople.”
Scott Ottman Vice President, Inside Sales & Sales Operations

“Steve Martin did a fabulous job and brought content, humility and context to our annual meeting. His strength is your ability to understand our context and tailor the session to meet that. He took time to understand and prepare which came out in the results.”
R. Elango, Vice President, Mphasis division of Hewlett Packard

“The workshop was one the best I have been a part of in my 25 years of sales. Steve took a very complex concept, sales linguistics, and made it approachable and accessible for a broad audience. Steve's style as an educator was a great fit for my team. He was able to demonstrate tremendous knowledge and understanding of the material without coming across as arrogant or condescending.”
Mark Rudy, Vice President of Sales, Hubert Corporation

“The survey around personality and management style was interesting, fun, and informative. I believe it gave initial insights into how communication styles can be understand and approaches adapted. The session provided Interesting tools for senior sales executives who are always looking for advantages and the competitive edge.”
Larry Barker, Senior Vice President Americas Sales, CSG International

“If you want your sales organization to go from good to GREAT, Heavy Hitter Selling will move the needle instantly! Steve Martin’s passion for sales success is contagious.”
Pete Van Sistine, Senior Vice President of Sales and Marketing, Metavante

“Steve’s kickoff session provided the perfect mix of enterprise sales strategy, advanced sales psychology, and light-hearted humor. The Tales from the Field salesperson interview panel he conducted was a conference highlight.” 
Lisa Pope, Vice President Global Sales Strategy, QAD Software

“Steve’s participation at our sales conference was invaluable. He closed our meeting with an uplifting, motivational presentation. He  interviewed our top salespeople in his Tales from the Field panel. And, he conducted several hands-on break-out sessions on advanced sales strategy, sales psychology, and customer communication.”
Jim Brown, Vice President Strategic Sales, Wonderware Software

“I was very pleased with Steve’s sessions on CIO sales strategy, enterprise account management, advanced customer communication, and the top salesperson panel that he conducted at our sales kickoff. He delivers on what he promises.”
George Bennett, SVP Worldwide Field Operations, Isilon Systems division of EMC

"During the past twenty years I have seen it all--sales training, motivational sessions, coaching sessions, and workshops. But Steve Martin has generated the most enthusiastic feedback I have ever seen from a field sales organization!"
Scott Raskin, CEO, Mindjet Software

"Wow, the feedback was outstanding on Steve Martin’s session! The manner in which he engaged the audience and got them to think about the psychology of the sale absolutely exceeded my expectations!"
Rob Consoli, Vice President of Sales, Liaison Technologies

"Everyone really enjoyed Steve Martin’s sales management workshop. A number of people came up to me telling me what a good session it was and how they liked his down-to-earth approach. It met our goals and gave our sales managers specific strategies they can begin incorporating this week."
Tony Likovich, Vice President of Business Development, Truven Health Analytics

"Steve Martin is part sales professional, part psychologist and part military historian, all rolled into one. His Heavy Hitter sales strategies and tactics are borne from real-world selling experience where organizational politics and personal emotions decide the outcome of a sales campaign (vs. features, advantages and benefits). "
Gary Staley, Vice President of Americas Sales, Fluke Networks

"Steve Martin's workshop provided expert advice on how to the influence the complex sales cycle. His insights based upon his extensive win-loss analysis research and interviews with hundreds of top enterprise salespeople are truly unique."
Martin Onofrio, Vice President, Triple Point Technology

“Steve Martin did an outstanding job at our sales kickoff, captivating for 4 hours straight an audience of senior sales executives who typically have a short attention span in long meetings. I walked away with three significant new ideas which will be practiced with my sales teams throughout the coming year.”
Rene Pharisien, Vice President The Americas, Sendmail, Inc.

"Steve addressed 250 of our professionals that deal with senior executives every day in their direct and supporting sales roles.  He is an individual that recognizes and promotes sales as a profession, and provides the tools and the process to “Make It Happen!” I recommend the speaker and his book!"
Monty Carter, President, TELUS Enterprise Solutions

"The key to sales success is understanding your prospects by making a personal connection. Steve Martin is a master of sales psychology, and he provides specific tactics that will enable you to speak your customer's language."
Michael Nelson, Vice President of Sales, ON24

"Steve Martin has made a tremendous impact to our results by developing our salespeople beyond the customary sales skills."
Frank Maylett, Executive Vice President of Sales, inContact

“Steve Martin gave a great presentation at our sales kick off. We were very pleased with the content delivered and feedback from the sales force was great.”
Bill Fathers, President, Savvis

“An Informative, funny, and inspiring session at our annual sales kick off conference. Steve Martin hit the nail right on the head with his presentation and delivery. He knew our business and his professionalism in preparing for our meeting showed. The team really learned from it and he received a standing ovation from the crowd of 100+ senior salespeople.”
Joe Vitalone, Vice President Sales, ShoreTel

"The session was excellent. It absolutely achieved our goals of engaging our sales team and teaching them skills to help them be the best. It went well beyond normal 'sales process' training."
Tom Furey, General Manager, Standard Register

"Steve Martin provided a great C-Level Selling session for our sales kickoff event that truly resonated with our senior sales audience. His excitement and energy left the entire audience wanting more. Next we engaged Steve to conduct an extensive win-loss analysis by interviewing key decision makers at crititcal accounts. The study results were presented to the field in conjunction with regional sales training workshops to improve sales effectiveness. He did a great job!"
Pam Mallin, Director of Field Training, Sterling Commerce Division of IBM

“I received incredible feedback about how great Steve Martin’s half-day sales workshop was. The team was energized and the buzz was all about sales linguistics and sales psychology. That's a very impressive feat for the last day of a four day sales meeting!”
Cheri Palmer, Marketing Director, Wolters Kluwer Health Systems

“Steve  conducted  an excellent session on C-level  sales strategy, a great workshop for sales managers,  and moderated an insightful best practices panel consisting of top salespeople at our annual resellers conference.”  
James George, Director VAR Development, Solidworks Software

“Steve Martin’s Heavy Hitter Sales Psychology presentation was the talk of our annual sales meeting.  Salespeople continually referenced it, in the hallways, and in the many workshops – the Heavy Hitter theme was all around.”
 Frank Harder, Vice President of Global Major Account Sales, Philips Lumileds

“My entire team all came away from the meeting with a renewed focus. They have greater appreciation for who their customers truly are and how they make their buying decisions. The time Steve took to learn our business impressed everyone and the Tales from the Field sales rep interview panel was a big hit. Steve helped make a very important meeting great!”
Tim Glynn, National Sales Director, Ferring Pharmaceuticals

“Steve Martin is phenomenal! His presentation was amazing and the perfect way to cap off our sales conference. It was right on the money and hilarious. His Selling to the C-Level breakout session received glowing reviews. He contributed greatly to the success of our meeting.”
Kellye Wicker, Director of Marketing, Recall

“Steve Martin’s deep knowledge of the enterprise sales process combined with his insights about the politics and personalities of customer decision making has made a profound and instantaneous impact on our organization.”
Lisa McFarlin, Executive Director, AT&T

“I can’t think of a bigger challenge for a keynote speaker than holding the attention of 350 salespeople while they eat dinner. But Steve’s blend of thought-provoking sales advice, fascinating sales psychology, and entertaining humor captivated our audience.”
Tricia Manning, Senior Manager, Marketing Communications, Activant Solutions

“Our salespeople found Steve’s application of military strategy principles to winning the complex sales cycle fascinating. I’d highly recommend the sales workshop for salespeople who are engaged in hand-to-hand competitive combat in the field.”
Mike Corbisiero, Vice President of Sales, AmberPoint Software

“After 30 years in sales, I have never seen anyone make such an impact on a group of salespeople. It was truly transformational! I really think it has changed people’s lives.”
Deb Hogan, Sales Enablement Leader, Ingersoll Rand-Trane Corporation

"Our annual sales conference is our most important meeting of the year. We want a keynote speaker who not only understands our business, but more importantly, helps our salespeople overcome the difficult challenges they face. That's why we keep inviting Steve back to present."
Kim Roman, Vice President of Marketing, Apptis

"Steve Martin gave a great presentation during our national sales meeting. I continue to receive praise for the content of the material that was covered. It was worth every penny." 
Pat Kinnison, Industrial Sales Leader, FW Murphy Company

"Everyone walked away with much enthusiasm and was eager to practice what Steve shared at our meeting.They can't wait to delve into Heavy Hitter Sales Wisdom to get more practical insights."
Kim Nguyen, Vice President of Marketing, Central Life Sciences

"Steve Martin is a thought leader for the sales profession. His approach replaces the tired, traditional sales methodologies that we have seen in one version or another in our career. He will motivate you with his provocative knowledge of the sales process. His style is personal, entertaining, and will dazzle your sales organization."
Peter Riccio, Vice President Sales, SuccessFactors

"For a keynote speaker to impress a sales force composed of experienced professionals he must have credibility, in-depth knowledge of selling in the real-world, and an entertaining presentation style. Steve Martin hits the mark on all three of these requirements."  
Steven Beekhuizen, Senior Vice President Commercial Sales, Dawn Food Products

"We thoroughly enjoyed Steve Martin's presentation, as well as, working with him. His message was right on point and particularly helpful to our field sales team. He was very prepared and the time was well spent!"
Sally Anderson, Vice President Marketing Communications, Chamberlain Group

"Steve's high energy and passion drive his interactive presentation and attendees respond with enthusiasm. The proven concepts of Heavy Hitter Selling are irresistibly compelling and the presentation left everyone wanting to learn even more."
Paula Brici, American Electronics Association, Executive Committee

“Thanks for a great wrap-up to our sales meeting. Everyone is still talking about the exercises. Relationships are the key to growing sales. By using the information you share in your book on language to perfect our communication skills, our relationships with our customers will grow and prosper. Thanks again…it was awesome!”
Zach Bawel, Vice President of Sales, Jasper Engines

"All of my team loved the training !”
David K. Pitman, Senior Vice President Sales and Marketing, SunGard

“I received many “atta-boys” for having Steve Martin present. His due diligence on our company clearly showed and the group really appreciated the relevance of his message!”
Blaine J. Owens, Vice President Sales, Captiva Software

“Other sales training usually focus on processes and mechanics to succeed. Steve Martin puts the practices outlined in Heavy Hitter Selling to work during the training session. Steve's approach to training is very energetic with practical examples created during the training process involving the participants in the room. The training exercise was very thought provoking and enlightening. In this day when the fundamentals of the relationship sales effort are very hard to teach, Heavy Hitter Selling steps in and fills the void nicely.”
Jim Lewandowski, Vice President North American Sales, McAfee Software

“Most sales training is death by PowerPoint, where the trainer tries to impose their philosophy on the salespeople. This was totally different. It was engaging and completely interactive. Steve pulled out “our” experiences with examples, audience demonstrations, and the “Tales from the field” interview session. The feedback from the entire team was overwhelmingly positive.”
Marie Cabrera, Director Software Sales, IBM

“Steve Martin conducted a one-day training session for my sales and services teams. He is an extremely animated person that developed a great rapport with all of the participants. The session was short by design but I think everyone was impressed with the value of his comments on relationship-building. Most salespeople have been inundated with solution selling courses that focus on the typical aspects of the sales process. What was unique about the Heavy Hitter Selling approach is that the focus is on building the relationship and on reading the prospect/customer. The bottom line is that all of my sales people are now much more sensitized to analyzing prospects responses and determining whether is genuine or they are getting the courtesy response that is indicative of no interest.”
Jake Lamotta, Executive Vice President of Sales and Services, Americas, Mathsoft

“The Heavy Hitter Training was excellent. It will help you look into the mirror and make an honest assessment of where the imperfections are. If you are looking for someone to bring clarity to your sweet spot and improve the effectiveness of both your management and sales teams, I’d recommend taking this training as soon as possible.”
Earle Zucht, Senior Vice President of Sales, LogicalApps

“Since attending your sales training, I had my entire team read book all of your books. We follow your methodologies to the letter and they have impacted me and my sales teams immensely.” Len Summa, North American Sales Director, Persystent Technologies

Steve W. Martin Video Clips

Steve W. Martin Keynotes
What is Sales Linguistics
Why Salespeople Lose
Selling Power Magazine Interview:
How to Become a Heavy Hiter
Selling Power Magazine Interview:
Sales Warfare Strategies
Forbes Video Interview: Language, Rapport, and Customer Relationships